Reliable HK stock broker gains recognitions | EBSI Direct

EBSI Direct Named One of the Best Established HK Stock Brokers

Served as the hub of finance and business, Hong Kong provides a sound system for safe and reliable investment services. Numerous HK stock brokers can be found in the market, providing professional advice and trading operations for investors. As one of the largest HK stock brokers, Everbright Sun Hung Kai has a long history of being an award winning corporate with wide recognition. The company is also the winner of The Asset’s The Asset Triple A Country Awards (2017) –“Best Brokerage – Hong Kong”.

EBSI Direct, or formerly "SHK Online" and "EBSHK Direct" is a one-stop online platform developed by Everbright Securities International. Since it's establishment, EBSI Direct has become one of the best online stock brokers in HK, offering straight-through Internet-based order processing for web-savvy and self-directed investors.

The secured "do-it-yourself" trading platform offers a wide range of services, replacing the traditional role of stock broker in HK, and saving much transaction cost. With access to internet, investors can simply find services including the trading of HK shares, securities margin trading, IPO, futures contracts, US shares, warrants, foreign exchange trading, stock options and other investment products. The revolutionary platform facilitates easy operations of investment decisions by allowing simple online application. With a single sign-on, investors can enjoy access to various trading platforms. With a few simple taps with the finger, investors can apply for IPOs and carry out other buying and selling options online. Being at the forefront of the HK stock broker industry, EBSI Direct continuously seeks improvement of services, keeping up with the latest market updates and trends. The convenient and instantaneous platform provides investors with unprecedented trading experience. Apply online now to open an account and join hands with your reliable investment partner, EBSI Direct.

EBSI Direct (formerly "SHK Online" and "EBSHK Direct") was launched in 2000 and was one of the first online brokers in Hong Kong offering straight-through Internet-based order processing. It provides an array of service information, news and market updates.

As one of the largest local brokers, Everbright Securities International has won numerous awards over the years, including four Excellence Awards at the Bloomberg Businessweek/ Chinese Edition’s Financial Institution Awards 2022, namely “Securities Company of the Year”, “Wealth Management Platform”, “Corporate Finance Deals” and “Greater Bay Area Brokerage Service”. To view our recent recognitions and awards, please click here to visit our corporate website.

Why EBSI Direct


Single sign-on

Access various trading platforms with just one single login credential.

Consolidated e-statement

View your statements and contract notes online, anytime, anywhere.

IPOs at your fingertips

You can apply for IPOs online with just a few simple clicks.


Real-time quotes

Free snapshot real-time quotes (RTQ) for Hong Kong shares with a convenient log to help you keep track of usage.

Portfolio overview

Clear and concise Portfolio Overview gives you instant access to your portfolio and positions online.


eMO! - The award-winning mobile app

eMO! combines HK stock trading, real-time quote, market news and research, virtual portfolio and price alert all in one.

Diversified Products

As one of the best Hong Kong stock brokers, EBSI Direct provides a reliable, fast and secure do-it-yourself trading platform for web-savvy and self-directed investors. Customers can trade HK shares, HK shares IPO, A-shares through the Shanghai and Hong Kong Stock Connect, margin financing, US shares, futures, stock options, warrants, forex trading , and money transfers.

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investment partner

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